The district health unit's "Wear the gear" bike helmet campaign is in its seventh year. City police and crossing guards are handing out coupons for free chocolate milk to those kids who are wearing the proper head gear. Public Health Nurse Marita Campbell says since the start of the program they've seen an increase in helmet use with 11 to 15 year olds. The milk tickets can be redeemed at any Mac Convenient Store locations in the city.