The Thunder Bay Public Library is launching a new look. Along with the new logo goes a new attitude according to Chief Librarian Gina La Force. She says it will mean revamping everything from library cards to library letterhead and website. La Force is hoping the new look will attract new members who may think they know what the library is about but dismiss it as the world of yesterday, when in fact it's quite a modern and tech savvy organization. The new logo was designed by Generator Advertising. The cost of the change was 21 thousand dollars