Before you head out on the water, "get it on". The Ontario Provincial Police, Ministry of Natural Resources and Thunder Bay Health Unit are behind a new campaign geared at fishermen who do not wear life jackets. Outdoor Writer Gord Ellis says there's no excuse for not putting on a personal floatation device. Ellis notes that fishermen spend lots of money on the latest equipment, that it seems silly to be concerned about a 200 dollar pfd. Last year two people in Northwestern Ontario drowned in area lakes.