Thunder Bay City Council is leasing the name Earth Wise for one year. They made the decision Monday night. A Southern Ontario hydro company owns the rights to that name. Mayor Keith Hobbs spoke to the Mayor of Cambridge in an attempt to get use of the name; but found out the hydro company is seperate from the municipality. Administration will brainstorm new names for the City's "earth wise" program and start rebranding throughout the year.
Monday, April 4, 2011
Earth Wise leased for one year
Thunder Bay City Council is leasing the name Earth Wise for one year. They made the decision Monday night. A Southern Ontario hydro company owns the rights to that name. Mayor Keith Hobbs spoke to the Mayor of Cambridge in an attempt to get use of the name; but found out the hydro company is seperate from the municipality. Administration will brainstorm new names for the City's "earth wise" program and start rebranding throughout the year.