There's a new business in town selling the DNA of celebrities both living and dead. Celebrity Gene claims to have the DNA of such people as Princess Diana, Michael Jackson and Elvis Presley as pendants and other forms. Company biologist Ryan Letho says they can even have something custom made for you, like having he DNA of Jimi Hendrix embedded into a guitar pick. He says there have been calls from publicists of some current Hollywood celebrities who are interested as well. Letho says more names will be revealed at an official launch next month